Our Team

Adcellent Biz Sdn Bhd

Kevin Tan 陈建聿 @沛良

A passionate person in creating VALUE for the community. Having more than 25 years of experience in Sales & Marketing， Business Development and Operation, including serving the Corporate Company (Bina Puri Berhad and GD Holdings Group) for 10 years.

He is a Certified Sustainability Professional by GRI (Global Reporting Initiative), and HRD Corporation TTT Trainer. Prior that, he obtained his Master Degree in Business Administration (Majoring in Marketing) back year 2017 and Bachelor Degree (Hon) in Science (Nuclear Physic) year 1999.

Business Experience in industries :
Event Management, Marketing & branding, Theme Park, Telecommunication Chain Store, F&B Franchising, Property Development and Tourism Industry

Currently, is the CEO and ESG Strategy Consultant for Adcellent Biz Sdn Bhd, Director of BOSS MONEY 2.0 (Max Wealth E Edu Sdn Bhd) and Founder of ESG Gen (a ESG ecosystem)

A person actively involve in serving community, holding many position in different association and his contribution been awarded with Kesatria Mahkota Wilayah (KMW) by Yang Dipertuan Agong year 2014, He was the National President of Young Malaysians Movement (YMM) in year 2011-2013. Chairman of Malaysia Eight Major Chinese Organizations (EMCO) in year 2013, Deputy President of Malaysia Youth Council Wilayah Persekutuan 2010-12 and others.

Qualifications

  • Master Degree in Business Administration majoring in Marketing from Malaysia Open University (OUM)
  • GRI Certified Sustainability Professional (CSP) from Global Reporting Initiative
  • Bachelor Degree (Honour) in Science majoring in Nuclear Physic from National University of Malaysia (UKM)
  • HRD Corporation Certified Trainer
  • CEO & ESG Strategy Consultant, Adcellent Biz Sdn Bhd
  • Director of Sustainability, Grentech Global Ventures Sdn Bhd
  • Council Member, ESG Association of Malaysia
  • Curator, ESG Generation
  • Director, BossMoney 老板理财
  • Business Coach
Adcellent Sdn Bhd

Luke Saw 苏彦禄

He has more than 30 years experience in international and local firms. He has accumulated a wealth of experience and know how on the dynamics of effective intergrated advertising for branding as well to business model analysis. His creative leadership, new ideas and innovative design provide clear direction for every client initiative.

  • Founder of Adcelent Brand Strategy Management Company.
  • 30 years of professional experlence In brand strategy and marketing management.
  • Providing brand strategy and market management services to domestic and International enterprises or listed companies.
  • San's Group CMO ( Pre IPO Company )
  • 2017 Serving as the COO and Operations Director of the SingHua Group, the ASEAN reglonal subsidlary of the Chinese state-owned enterprise "Nanjing Red Sun Group"
  • Successtully rebranded the epaper for Sin Chew Dally. breaking records at the time and achleving a subscription rate of over 600 times.
  • Invited as the keynote speaker for a nationwlde tour by Sin Chew Dally : "The importance of branding for Malaysian enterprises"
  • Deputy Presildent of Malaysla China Sillk Road Entrepreneurs Assoclation (MCSREA)
  • Vice Pesident of Malaysla 21st-Century Martime Silk Road Foundation
  • Branding Consultant of Young Malayslans Movement (YMM) Wilayah Persekutuan
  • Brand Advisor and Nomination Director of Lang International Corporate Titan Awards (LICTA)
  • Branding Consultant of Malaysla Emerging Technology Associaton (META)
  • Bureau Head In Corporate Branding of Malaysla Profess Skill Development Education Association (MASDEA)

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